Win a kitchen
The advertising support, in conjunction with the on pack promotion, represents a fantastic opportunity for retailers to capitalise on the continuing consumer trend towards more premium snacking options, especially in the run up to Christmas.
The handmade prizes are appealing to our target consumers, helping to stimulate additional sales.
In store from the beginning of October, the promotion will run across the top 5 seasonings in the kettle Chips 150g range, on a total of 10 million bags.Kettle Chips, the UKs number 1 hand cooked crisp brand, is growing ahead of the total snacking market, and the sharing bags are showing even stronger increases with value sales up.1 year on year (vs.The promotion will coincide with a press advertising campaign that kettle Chips is running this autumn which brings to life their lovingly crafted creative that was launched last year.The promotion provides excellent brand synergy, working swiss air voucher in harmony with our advertising and generating increased shelf stand out during this key sales period.A premium product for everyday indulgence, kettle Chips 150g bags are a great way for (UK) retailers to up trade consumers for their sharing snacking occasions.And now there will be even more reasons to purchase the sharing bags as kettle Chips runs its first ever on pack promotion on the core 150g range.Kettle Foods have worked with Independent Marketing Agency Toucan to implement this promotion.To amplify the on pack even further a programme of consumer facing activity is planned for the autumn, including social media and.The ads will feature in newspapers and lifestyle magazines, including BBC Good Food, Delicious, Good Housekeeping, The Guardian, Times and Telegraph, throughout the autumn.Consumers simply go online and enter a unique code, printed on each promotional pack, to go into the draw for the headline prize of a handmade kitchen by Harvey Jones Kitchens, worth 35,000.* They will also find out instantly if they have won.8.3 for the total sharing snacks market).
The ads are very striking and communicate the craft, care and attention that go into making kettle Chips.
To feature in the adverts, kettle commissioned three talented craftspeople to craft a pack; Sea Salt Balsamic Vinegar is sculpted from ceramic, Mature Cheddar Red Onion has been carved from wood, and Sweet Chilli Sour Cream is woven from colourful basket canes.To extend the Lovingly Crafted advertising campaign kettle Chips will be running their first on pack promotion on the 150g sharing bags offering the chance to win their chefs handmade kitchen, as well as a thousand instant win prizes.Andrew Slamin Kettle Foods Marketing Director states kettle Chips 150g bags are regularly purchased for sharing with friends and family, especially at Christmas time.(Click to enlarge) 'Lovingly Crafted' out of ceramic: Sea Salt Balsamic Vinegar Chips 'Lovingly Crafted' out of wood: Mature Cheddar Red Onion Chips 'Lovingly Crafted' out of glass: Lime Black Pepper Chips.Theres 5,000 worth of Siemens appliances from Kube Interiors up for grabs.For your chance to win, listen IN to Martin King and Aidan Rooney every day.
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